Adobe Flash is a great tool to create animated and interactive content. Using Flash you can create stunning and really awesome looking online content. Sometimes Flash is only used to create the menu of a website or an animation. In other cases, the whole website is based on Flash.
However, even when Flash is pretty powerful and allows to create an awesome user experience, it’s not always a good idea to use Flash.
It speaks for itself that we are covering Flash in the European Online Business Initiative program. Since we consider Flash to be a pretty important piece of the online marketing puzzle, we provide a lot of information and training regarding this tool.
The Flash expert we are working with is William Smith. Will has a very impressive track record in Flash development, he has already created hundreds of websites using Flash and he is the go-to expert in this field.
In addition to providing professional website creation services, he also runs a Flash blog where he shares his huge knowledge.
We highly recommend visiting his blog, bookmarking it and subscribing to his newsletter.
What is Flash?
Flash is a multimedia software platform which was created by a company named Macromedia. In December 2005, Macromedia was acquired by its competitor Adobe.
The platform is used to create graphics, games and rich Internet applications. To view Flash in their browser users need to have the Adobe Flash Player installed on their computer.
Adobe Flash works with every browser and all the major operating systems such as Windows, iOS and Linux. Flash animations are programmed using a programming language called ActionScript, which is an object-oriented programming language.
To benefit from Flash, it is not necessary to learn how to program ActionScript yourself. You can also hire a programmer to get the job done. But it is important to know what Flash can do for you and when you should use it.